Over the summer, FareLight Productions played a pivotal role in capturing three key events for BMW, showcasing their ability to deliver top-tier photography, videography, and sound design. Here’s an overview of their involvement in BMW’s summer events:
1. Company Car in Action
At the Company Car in Action event at Millbrook Proving Ground, FareLight Productions deployed a skilled team that included a photographer, videographers, and sound recordist. The event highlighted BMW’s latest electric vehicle offerings, and FareLight was there to document the experience from every angle. We went beyond standard coverage by comissioning an original soundtrack and custom sound design from Angus Malcolm resulting in a polished final edit that encapsulated the energy of the event. See BMW’s LinkedIn Post here
2. Green Fleet EV Rally
During the Green Fleet EV Rally, which focused on electric vehicles and sustainability, FareLight Productions covered BMW and MINI’s participation with two dedicated teams covering two days of the five day rally. They utilized a range of tools, including photography, videography, and drone footage, to follow the teams. An original soundtrack, custom sound design and custom animation were also crafted to enhance the final video, perfectly aligning with BMW and MINI’s commitment to innovation and sustainable practices. BMW’s Linkedin Post can be seen here
3. Brighton Pride
FareLight Productions also had the honour of documenting BMW’s presence at Brighton Pride, one of the UK’s most vibrant celebrations of diversity. We provided photography for BMW’s pre-event staff engagement and captured both photography and video content during the event itself. The content was used across BMW and MINI’s social media channels and internal platforms, effectively showcasing the brand’s support for the LGBTQ+ community with authenticity and vibrancy.
Photos courtesy of Leora Bermeister
