CLIENT CASE STUDY

Since 2022, Farelight Productions has worked directly with BMW UK, producing event videography and photography to showcase their brand partnerships and sustainability initiatives.

Our work has helped increase brand awareness and deliver engaging social media content that reinforces BMW’s commitment to innovation and electric mobility.

We’ve covered a range of high-profile events, including Glastonbury Festival, where we highlighted BMW’s role as the EV transport provider for artists, and All Points East, capturing their stage sponsorship and backstage interviews.

At Company Cars in Action, we showcased BMW’s electric vehicle range in a fleet-focused setting, and at Brighton Pride, we documented their vibrant presence as an official Pride partner.

Farelight Productions was brought on to capture BMW and MINI’s involvement in the Green Fleet EV Rally. We filmed two of the five rally days—covering both northern and southern legs of the route, including a key checkpoint at BMW’s UK headquarters in Farnborough—producing content that brought energy and personality to the brand’s participation.

Using drone cinematography, dashboard route animations, team vox pops, and a bespoke soundtrack, we created a fast-paced video that turned a corporate event into an engaging visual journey.

Despite tight coordination with moving vehicles and a quick turnaround schedule, our team delivered a 30-second and 60-second highlight video for social platforms, a 20-second edit for Team MINI, and a full suite of photography. This included branded vehicle shots, rally action, and checkpoint coverage, giving BMW a strong bank of content for ongoing use. The final work was warmly received, with BMW praising both the creative direction and efficient delivery.